How we get 19% Of New Ads Are Winners For TRUE CLASSIC
Source actors aligned with brand culture for UGC
Add 100+ new creatives per week to testing campaigns
Predictably produce winning ads with the GBP Method
True Classic is a 9-figure direct-to-consumer menswear brand.
Since 2019, True Classic has been on a mission to help everyday men look good and feel good at an accessible price. The market was clearly hungry for products to fill that need, because by 2023, True Classic had generated $250MM in revenue. The brand continues to grow by adding to its product line, opening retail locations, and expanding to new markets across the globe.
The Challenge
Internal Teams Couldn’t Keep Up With Creative Demands
True Classic has generated over $250MM since they first appeared online. To keep their momentum going, the brand realized they would need to test hundreds of new creatives every month and quickly scale the winners before ad fatigue set in. But with limited internal resources, it was impossible to keep creative production in-house.
The Solution
Predictable Winners With The GBP Method
The team at True Classic knew they needed to find the right partner to help them hit their growth goals. And with millions of dollars in ad spend and a sterling reputation on the line, the selection process would have to be extremely rigorous. Enter a proposal from 99ads:
1
Source actors aligned with the brand’s culture for UGC in multiple languages and accents.
2
Leverage existing assets to minimize uplift and maximize output – generating 100+ new creatives per week for testing campaigns.
3
Predictably produce winning ads with the GBP Method.
Before long, True Classic saw cold traffic convert at a significant profit from their 99ads creatives.
19% Winning Ads
+9.3% CTR
+41.66% Attention
Increase …
True Classic chose to work with 99ads to support their goals for growth, and the relationship has been incredibly profitable for the brand. In just 8 months, True Classic has seen a 2,610.65% ROI on their investment in 99ads’s services. And the agency continues to supply them with winning ads – with a record of 85+ winners and a winning streak of 10+ weeks as of August 2023.
