+86.12% Revenue From Cold Traffic For Daughters of India
Define a bespoke creative testing strategy
Source actors aligned with brand culture for UGC
Optimize campaigns to maximize revenue from cold traffic
Daughters of India is a direct-to-consumer slow fashion label for women.
Their mission is to maintain their integrity, ethics, and values in an industry infamous for unethical practices. The brand does this through their commitment to “slow fashion” – an approach that prioritizes quality products over mass production. As a result of their success, Daughters of India has been able to provide financial support to a team of artisans in India, their families, and their communities.
The Challenge
Ad Fatigue Prevented The Brand From Scaling On Meta & TikTok
For companies that spend hundreds of thousands of dollars every month on ads, new creatives are vital. Without a regular creative refresh, ad campaigns quickly lose profitability. Unfortunately, Daughters of India’s internal team didn’t have the capacity to keep up with the brand’s needs. To scale, they would need help from an outside content production agency.
The Solution
A New Creative Strategy To Predictably Produce Winning Ads
Daughters of India first contacted 99ads for help producing creatives. But what they received is so much more than images and videos. 99ads is a growth-focused agency, so they begin all client projects by laying the groundwork for success:
1
Define new creative testing strategies for Meta and TikTok.
2
Source actors that align with the brand’s culture for UGC images and videos.
3
Optimize campaigns to maximize revenue from cold traffic and overcome ad fatigue.
Once the pieces were in place, 99ads began producing new creatives with their proprietary GBP Method…
… and Daughters of India saw their revenue from cold traffic increase by +86.12%.
+86.12% Purchase Conversion Value
+13.14% ROAS
+64.29% Ad Spend
+63.29% Purchases
Daughters of India engaged 99ads to help them sustainably increase their revenue from cold traffic on Meta and TikTok. With 99ads’s help, the brand saw 15% of their new ad creatives become winners – far above the industry standard of 8%. Overall, Daughters of India received a 7,564% ROI on their investment in 99ads’s services.
