How we reduce 29.79% CPA On Meta & TikTok For Clean Skin Club
New creative strategies for Meta and TikTok
Source actors aligned with brand culture for UGC
Optimize content creation to reduce CPA
Clean Skin Club is a subscription-based skincare and hygiene brand.
Natural, vegan, cruelty-free – without compromising quality and effectiveness. That’s Clean Skin Club’s mission. The brand invests heavily in the sourcing, formulation, and packaging of everything they produce to ensure that each customer receives only the highest quality products.
The Challenge
Mismatch Between Creatives And Audiences Lead To High CPA
For a brand like Clean Skin Club, the majority of sales come from younger audiences. But Millennials, Gen Z, and Generation Alpha buyers trust ads less than any generation that came before them. So traditional social media advertising strategies wouldn’t work for Clean Skin Club – as they discovered when they were met with high ad costs and an unsustainable CPA.
The Solution
Leverage Platform Trends To Lower CPA
The team at Clean Skin Club believed they would have to accept a loss on customer acquisition and hope to earn their money back through subscription payments. But within a month of their partnership with 99ads, they learned that even front-end sales could be profitable. And that profitability is thanks to the simple strategy that 99ads laid out for the brand when they began working together:
1
Define new creative testing strategies for Meta and TikTok.
2
Source actors that align with the brand’s culture for UGC images and videos.
3
Optimize content creation to align with current platform trends and reduce CPA.
Combine that with the power of 99ads’s proprietary GBP Method, and the new campaigns generated results like Clean Skin Club had never seen before.
With a new testing strategy, ads that used the GBP Method, and platform-specific campaign optimization, Clean Skin Club saw their CPA drop by -29.79%.
-29.79% CPA On Winning Creatives
+87.25% ROAS On Winning Creatives
14% Of Ads Are Winners
After switching their business model to a subscription-based service, Clean Skin Club couldn’t find a way to run profitable ads for customer acquisition. They partnered with 99ads and received a new strategy, a high volume of new creatives, and support from a team with a proven track record in ecommerce. As a result, they saw an ROI of 1,425% on their investment in 99ads’s service.
