$4,976,211.76 Spent on Medicare ads with a CPL reduction of -28.47% in the last 30 days
UGC production to differentiate ads from the competition
Creative optimization to decrease the cost per lead
Increase creative testing to fight ad fatigue
The client is a company specializing in affiliate marketing with a special focus on Medicare PPC offers.
The client is one of the biggest players in the affiliate marketing niche in the US. Thanks to their heavy spending on advertising channels and their results, they have become a government contractor for some of the most important offers in the US market for the healthcare niche.
The Challenge
Ad Fatigue Prevented The Company From Maintaining a Stable Cost per Lead
For affiliate marketers who spend millions of dollars every month on ads, new creatives are vital. Without a regular creative refresh, people get used to messages and creatives, resulting in a rise in the CPL for the advertiser. The client tried to keep up with the increased ad fatigue on the account, but with the increased competition on the ads and the increased amount of ads required, they could not stay profitable on the offers they were running. To scale, they would need help from an outside content production agency.
The Solution
A New Creative Strategy To Predictably Reduce the CPL
The client first contacted 99ads for help creating more ads. But what they received is so much more than images and videos. 99ads is a growth-focused agency, so they begin all client projects by laying the groundwork for success:
1
Define a bespoke creative testing strategy for Meta and TikTok.
2
Source actors that align with the company’s UGC images and videos goal.
3
Optimize campaigns to maximize CPL from cold traffic and overcome ad fatigue.
Thanks to these combined actions, the Client has spent $4,976,211.76 in a single month
-48.47% Cost Per Lead
21% Winning ads rate
+315% Ad Spend
+640% Leads generated
The client engaged 99ads to help them sustainably increase their revenue from cold traffic on Meta and TikTok. With 99ads’s help, over 18 months of collaboration, the brand saw 21% of their new ad creatives become winners – far above the industry standard of 12%. Overall, the Client obtained a 9,654% ROI on their investment in 99ads’s services.
