True Classic turns 11% of new ads into winners.
A 9-figure menswear brand hitting the wall every scale brand hits — the testing queue moving faster than any in-house team can feed it.
About the brand
A 9-figure direct-to-consumer menswear brand. Since 2019, on a mission to help everyday men look good and feel good at an accessible price.
Growing fast — product line expanding, retail opening, new markets every quarter.
Internal could not keep up.
$250M+ in online revenue meant momentum. Keeping it meant testing hundreds of new creatives a month — and scaling winners fast, before the feed killed them.
At that volume, in-house production stops being a lever. It becomes a ceiling.
Three moves, one engine.
Creators in every accent.
Sourced from a vetted roster across languages and regions u2014 UGC that landed in each market feed natively, not via translation.
100+ creatives, from what already existed.
Rebuilt the pipeline to cut, remix, and reframe assets that were already shot u2014 so testing ran at volume without a full shoot cycle every week.
Winners, made predictable.
Our internal framework for engineering ads that win u2014 applied to every batch, refined every week.
The ads in motion
They needed 100+ creatives a week.Internal could not ship that.
Eight months on: a 10+ week winning streak, 85+ scalable winners, and cold traffic converting at profit.
Want a win rate like this?
Book a strategy session. We will show you exactly how our system would approach your brand.