How we helped Skin Laundry spend multiple 7 figures on Meta sustainably.
A laser facial pioneer had serious spend already live, but one person in Canva could not supply the creative volume needed to keep campaigns fresh.
About the brand
Skin Laundry is the laser facial pioneer — the leading destination for laser skin resurfacing and facial rejuvenation, with 59+ clinics across the US, plus locations in Hong Kong, Dubai, and London. Founded in 2013 in Santa Monica, the brand has performed 2.5 million+ laser facials to date. Skin Laundry took a treatment that used to live exclusively in dermatology offices and turned it into a routine 15-minute visit — accessible, repeatable, and built around a membership model that drives the majority of the business. Alongside the clinics, Skin Laundry runs a DTC line of dermatologist-approved skincare products.
One person, Canva, and the same Meta spend.
Before working with us, Skin Laundry’s creative engine was a single in-house operator making every ad in Canva — cropping, captioning, font-testing, color-testing, manually iterating one variation at a time. The spend was already running at scale. The creative output couldn’t match it. With one person on Canva, only 1–2 fresh ads could rotate in per week — far below what the spend actually demanded to keep KPIs efficient and the audience fresh.
Volume, brand fluency, and TikTok in real time.
Volume that matched the spend.
We helped Skin Laundry scale from 1u20132 fresh ads a week to 10+ ads rotating across 15u201320 active campaigns weekly. The in-house team got their hours back; the media engine finally had the creative volume its spend demanded.
TikTok trends, briefed in real time.
Most agencies pick up a TikTok trend a month after it surfaces. We brief on it the week we see it. When the audience sees a trend in their feed, Skin Laundry’s ads are landing in those same feeds u2014 not chasing.
Brand fluency, locked in.
Past the early learning curve, brand consistency stays tight without QA overhead. No flagging fonts, colors, or voice on every batch u2014 those rules are baked into how creative ships. Iterations turn around inside 36 hours.
Creative examples from the actual campaign library
The amount of ads that we are rotating through and the amount of spend that we have every week is huge… we always have fresh creative and I have never seen some do extremely bad.
Jamie, Paid Media Manager at Skin Laundry
The spend was already there.The creative system made it sustainable.
Skin Laundry got weekly creative volume, faster trend response, and brand consistency without the old manual bottleneck.
Want your next creative engine to perform like this?
Book a strategy session. We will show you exactly how our system would approach your brand.