How we helped The Pod Company grow their ad spend by 700%+ on Meta in 2 years.
An 8-figure DTC wellness brand had spend ready to deploy. The constraint was creative output, so we built the engine that let Meta scale.
About the brand
The Pod Company is an 8-figure DTC wellness brand specializing in at-home recovery and contrast therapy hardware. Science-backed wellness without the luxury price tag — that’s The Pod Company’s mission. Ice pods, saunas, chillers, infrared. The brand has built a recovery hardware category for everyday people, not just biohackers, with a relentless focus on accessibility — making professional-grade equipment available at a price the average household can justify. Today they sit on 200,000+ customers and 15,000+ five-star Trustpilot reviews to back it.
Creative volume was the ceiling, not media spend.
When POD came to us they were growing fast — but the in-house team couldn’t keep up with the volume and diversity of creative required to A) sustain that scale and B) push spend even higher. Significant monthly ad spend was sitting on tap, ready to deploy. The bottleneck wasn’t budget. It was creative output. At their scale on Meta, the testing queue moves faster than any in-house team can feed it — and once the queue stalls, spend stalls with it.
Volume, structured for winners.
A creative engine outside the building.
Weekly research, scripts, creators, editing, testing u2014 running on our cadence, not their hiring cadence. POD got volume without building the infrastructure.
2,000+ ads, designed to win.
Our internal framework for engineering ads that win u2014 applied to every batch, refined every week. 14% winner rate over two years.
Build them out, then hand it over.
When the volume justified an in-house team, we transitioned the playbook so they could run it themselves.
Creative examples from the actual campaign library
The optimization plan gave us a clear, structured way to unlock more performance from our creative and I left the session super energized, confident, and already seeing how these changes will compound growth.
Ben, CEO at Pod Company
Spend was ready.The creative engine gave it somewhere to go.
POD got the volume, formats, and operating model needed to scale Meta and eventually bring the playbook in-house.
Want your next creative engine to perform like this?
Book a strategy session. We will show you exactly how our system would approach your brand.