How we built Ekster ads that scaled past 6 figures in spend individually.
A smart accessories brand needed creative that could absorb serious Meta budget without breaking ROAS. We built the production engine behind 1,000+ ads and multiple six-figure winners.
About the brand
Ekster is a DTC accessories brand making smart wallets, cardholders, and everyday-carry gear for design-conscious professionals. Slim, smart, secure — that’s Ekster’s mission. Trackable wallets that pair with the Ekster app, RFID-blocking cardholders, modular travel packs, and EDC tools — all built for people who want their everyday carry lean and considered. Today the brand sits on 2,000,000+ customers, 50,000+ five-star reviews, and a 4.8 Trustpilot rating — featured in Forbes, Esquire, Hypebeast, Men’s Health, and Nordstrom.
Spend was outpacing creative throughput.
Ekster came to us spending heavily on Meta — and their existing creative output couldn’t keep up with the volume their budget demanded. The bottleneck wasn’t strategy or platform expertise. It was raw creative throughput, and the iteration speed needed to find ads that don’t just win, but absorb meaningful spend without breaking ROAS.
Three moves, one scale engine.
Winners in month 1.
First winning ads landed in the first month. That early traction gave the team room to iterate on what was actually working u2014 instead of guessing.
Winners that absorbed serious spend.
Multiple ads each scaled past 6 figures in profitable Meta spend, running for months on end at Ekster’s ROAS target. Our internal framework for engineering ads that win u2014 applied to every batch, refined every week. 11% winner rate across 1,000+ ads.
A full production stack, not just edits.
Scripts, casting, shooting, editing u2014 delivered ready-to-launch every week. The studio package covered the creative volume Ekster’s in-house team couldn’t ship at the cadence Meta demands.
Creative examples from the actual campaign library
There’s been a few ads that have been spending a few hundred k. We only keep the ads running that are above our ROAS target — so they’ve been profitable.
Olivier, Founder at Ekster
The issue was not budget.The unlock was creative volume that could scale.
Ekster got a repeatable pipeline for ads that could launch, iterate, and absorb real spend without waiting on in-house production cycles.
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