How we helped Inspired Go 10x their creative testing volume.
A fresh-meal delivery brand with regional audiences needed more creative volume than a national DTC account because the same buyers saw the same ads faster.
About the brand
Inspired Go is a fresh-meal delivery brand operating across the western US (CA, NV, UT, AZ, CO), the northeast (NY, NJ, PA), and most of Canada (BC, AB, SK, MB, ON). “The freshest salads, delivered.” That’s Inspired Go’s promise — backed by patented packaging that keeps salads crisp for up to 5 days, and a Fresh or It’s Free Guarantee. Today the brand has delivered 10,000,000+ meals and holds 3,000+ five-star reviews, operating across both one-time orders and a flexible subscription model.
When your audience is regional, creative refresh is the lever.
Most DTC brands run Meta against national audiences. Inspired Go runs against specific delivery regions — meaning the addressable audience on the platform is a fraction of what a national brand sees. At 6 figures/month spend across a regional audience, the same creatives reach the same eyes faster, and ad fatigue hits harder than it would for a typical national brand. Sustaining performance inside a fixed-size audience means keeping creative volume high enough to stay ahead of fatigue — every week, indefinitely.
10x the testing volume to outrun fatigue.
10u00d7 the testing volume.
Where a national brand can run a winning ad for months, a regional audience burns through it faster. The only sustainable answer is more ads in test, more often. We ship enough new creative every week to outpace fatigue inside Inspired Go’s regional reach.
Concept diversity, not just edit variations.
Each batch tests new angles, not just remixed cuts of the same ad. Different framings reach the same regional audience freshly u2014 so even when reach is capped, the creative angles aren’t.
A creative bank for when frequency climbs.
Beyond each week’s tests, every batch deepens a bank of standby creative. When ad fatigue starts showing u2014 frequency climbing, CPA drifting u2014 the bank goes live without waiting for a new shoot cycle.
Creative examples from the actual campaign library
Refreshing the ad creative to prevent ad fatigue is more important in our business. Being able to increase the pace that we’re testing new creative — and not have to think as much about that — has been really great.
Dereck, Founder at Inspired Go
Regional reach was fixed.The creative engine made performance less fragile.
Inspired Go got enough fresh angles to keep rotating winners into prospecting before fatigue took over.
Want your next creative engine to perform like this?
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