The $500M Creative Playbook.
The patterns, hooks, and formats we use to ship 1,000+ winning Meta Ads every week — pulled from $500M+ in analyzed spend across 200+ brands.
Find more winners in your account — using the engine you already have.
Already delivered to growth teams running serious Meta spend.
Trusted by 200+ brands spending $30K – $3M / mo
What’s inside
Six chapters. Zero fluff.
Every framework in the playbook is something we ship every week — across 200+ brands and $500M+ in profitable Meta spend.
The Winner Rate Framework
How we hit 11-19% winner rates while the industry average is closer to 5%. The four signals we use to call a winner before scale picks it up.
Hook Patterns That Scale Past $100K/Ad
The five hook structures we have seen absorb six figures of profitable spend, broken down by category, audience temperature, and objection.
Audience x Angle Mapping
How to find creative-market fit before you spend a dollar producing. The one-page worksheet our team fills before every brief.
The Kill-and-Clone System
When to retire a winner before fatigue, when to clone instead of iterate, and how to keep the bank deep enough to survive any algorithm shift.
The Format Library
UGC, ugly ads, studio, graphic, founder-led: when each format prints, and the one we built that is now copied by hundreds of other brands.
Pattern Data by Category
What works and what fatigues fast across DTC, supplements, beauty, apparel, brick and mortar, and tech. Real benchmarks.
Ready to read?
Pull the patterns from $500M of spend.
Free for $1M+ DTC brands. No upsell, no sales call, no nothing — just the playbook.
The results, frameworks, and benchmarks shared in this playbook reflect what we’ve seen across our portfolio of clients. They are not a guarantee of any specific outcome — performance depends on your offer, account history, audience, market, and execution. Use the playbook as a tool, not a promise.